NAKAI Matcha

“Ceremonial Grade”
doesn’t exist in Japan.

The trusted matcha actually served in real tea ceremonies. Delivered to your cafe.

Get Your Free Sample Kit100% free · ships in 48h
5.0 from verified cafe partners Founder replies in 24h
USDA + JAS Organic Direct Farm Partnerships Free Sample Kit for Verified Cafes
The Matcha Market Problem

“Ceremonial Grade”
doesn’t exist in Japan.

Real Japanese tea ceremony

“Ceremonial grade” appears on premium matcha worldwide. Yet in Japan — where tea ceremony has been practiced for 500 years — this classification does not exist. It’s marketing, not a standard.

Of every “ceremonial grade” matcha sold overseas, we’ve never seen one that would pass in an actual ceremony. Not one.

NAKAI practices ceremony. Every lot is evaluated by founder Akira Nagasawa — a practicing tea master — in a real ceremony. When we say ceremonial, we mean it.

The Difference

What others call “ceremonial” vs. what we serve in actual ceremony.

Generic Market

“Ceremonial Grade”

Marketing term, not a standard

  • No industry standard or certification
  • Grower & origin rarely disclosed
  • “Stone-milled” often claim-only
  • Quality verified by marketing copy
  • Single certification (or none)
NAKAI Matcha

Ceremony-Worthy

Every lot, evaluated in a real ceremony

  • Evaluated by tea master in actual ceremony
  • 3rd-gen direct farm partnership, named
  • Stone-milled, verified ≤60g/hr
  • Pass/fail on 10 quality factors
  • Dual certified (USDA + JAS Organic)
NAKAI Matcha
About NAKAI

What if your matcha was actually ceremony-worthy?

Every NAKAI lot is evaluated in a real tea ceremony. What doesn’t pass, doesn’t ship.

Direct farm partnerships with certified organic growers across Japan's premier tea regions.
Every lot evaluated by a tea ceremony practitioner — only ceremony-worthy matcha passes.
Dual organic certification (USDA + JAS) with full traceability.
Designed for specialty cafes — consistency your baristas can rely on.
Get Your Free Sample Kit100% free · ships in 48h
5.0/5
Verified Reviews
48h
Sample Dispatch
10+
Direct Farm Partners
100%
Grown in Japan
3rd-gen
Farm Partnership

※ Reviews aggregated via Judge.me · Sample dispatch within 48h, delivery in approximately 1 week · Direct partnership since first harvest

5.0/ 5.0
100% 5-Star · Verified Customers Verified via Judge.me
Spring First-Flush Reserve Reserved for new cafe partners this season
Cafe Partner
“A matcha you can talk about by origin and cultivar — just like coffee.”
Comet Over Delphi · Los Angeles
End Customer
“Side by side with Ippodo and it was not even close.”
Verified Customer · Side-by-side test
Why NAKAI

Five reasons the best cafes partner with NAKAI.

From farm to cup — every variable controlled.

NAKAI quality
01

Tea Farm Relationship

Direct one-to-one partnerships with growers. No brokers, no middlemen.

02

Two Origin Regions

Distinct flavor profiles from each region — elevated through artisan curation.

03

Organic Certified

USDA Organic + JAS Organic — dual certification is your proof of purity.

04

Tea Ceremony Curated

Every lot evaluated by a practicing tea ceremony artist.

05

Designed for Specialty Cafes

Reproducibility and consistency — whoever is behind the bar delivers the same depth.

5.0/5
Verified Reviews
48h
Sample Dispatch
10+
Direct Farm Partners
100%
Grown in Japan
3rd-gen
Farm Partnership

※ Reviews aggregated via Judge.me · Sample dispatch within 48h, delivery in approximately 1 week · Direct partnership since first harvest

The Moment

From farm to cup.

The pour that defines us.

Hand-stirred. Real ceremony technique. Every cup, every cafe.

Nagasawa Akira
Tea Ceremony Master · Supervision

Nagasawa Akira

Every NAKAI product is personally evaluated by Akira Nagasawa — a practicing tea ceremony artist who uses every grade in actual ceremonies.

From soil and fertilizer to shade-structure and stone-milling speed — he questions every variable. 1°C, 1 minute, 1µm.

In his own words:
“I select only what I would serve in a ceremony. Not for show — for the silence that follows the first sip.”
  • Evaluates every lot in actual tea ceremonies
  • Direct partnership with Nishi Tea Factory (Kirishima, 3rd-gen)
  • Developer of the Matcha Quality Protocol (MQP)
  • Co-Founder & Chief Quality Officer
Partner Cafes

Trusted by Specialty Cafes

Real partnerships, real results.

Re Caphe Comet Over Delphi Ochill Kyoto & more
“Our customers love your matcha so much — we need the same one, every shipment.”
Re Caphe — Los Angeles
“A matcha you can talk about by origin and cultivar — just like coffee.”
Comet Over Delphi — Los Angeles
“The first brand I recommend to fellow cafe owners searching for real matcha.”
Ochill Kyoto — Beverage Director
Customer Voice

The reaction your customers will have.

Unedited messages from matcha drinkers around the world.

5.0/ 5.0
100% 5-Star · Verified Customers Verified via Judge.me
“I tried it side by side with a matcha from Ippodo and it was not even close. A very nice earthy aroma — smokiness, complexity, but also very buttery. Smooth, but still packing a PUNCH of matcha flavor.”
Verified Customer — Side-by-side vs. Ippodo
“I’m a super fan of matcha for over 10 years, and this is probably the most pure matcha I’ve ever tasted.”
Verified Customer — 10+ year matcha drinker
“Your matcha is so good that every matcha I buy now, I compare it to it. Still no. 1 for me.”
Verified Customer — Returning customer
“It felt like the first time I had tasted real matcha. This is truly the taste of happiness. The best matcha in the world.”
Verified Customer — First-time customer
Getting Started

Three steps. Sample in your cafe next week.

No commitment. No credit card. Founder responds personally.

Day 1

Submit your cafe details

2 fields. 30 seconds. The founder team responds directly within 24h.

Week 1

Free sample kit arrives

100% complimentary for verified cafes. Ships within 48h, delivered to your cafe in approximately 1 week.

Week 2

Place your first wholesale order

Founder-led tasting call. Choose grades. Order from 1kg. White-label optional.

Let’s start with one cup.

No commitment. Just the cup.

Get Your Free Sample Kit100% free · ships in 48h Or speak with the founder
Wholesale Lineup

Select by Grade

Cultivar, origin, and purpose.

No. Grade Origin Flavor Profile Notes Use Cert.
101 Specialty Kirishima · Asahi / Saemidori Floral, dense sweetness that blooms elegantly and lingers long nori-like / white chocolate / berry / green grape Koicha · Espresso · Usucha ● Organic
102 Specialty Kagoshima / Uji · Okumidori / Saemidori Rich umami and milky sweetness — elegance and depth harmonize nori-like / cocoa / leaf / green grape Koicha · Espresso · Latte ● Organic
103 Specialty Kagoshima / Uji · Okumidori / Saemidori Rich umami with earthy minerals — powerful body, versatile nori-like / dark chocolate / vegetable / earthy Latte · Baking · All-purpose ● Organic
201 Ceremonial Reserve Uji · Uji Special Blend A singular path of umami — leading into the forest of tea nori-like / dashi / buttery / nutty / oil-rich Koicha · Espresso · Usucha ○ Conv.
111 Reserve Kagoshima · Saemidori Blend Fruity aroma transitioning to sweetness and layered herbal depth nori-like / milk / floral / nature Latte · Americano · Usucha ● Organic
211 Reserve Yame · Yabukita / Koukou / Sakimidori Rich matcha aroma — refreshing astringency with lingering sweetness nori-like / nuts / floral Latte · Americano ○ Conv.
212 Ceremonial Yame · 5-Cultivar Blend Sweet umami with structural bitterness that enhances milk sweetness nori-like / nuts / steam vegetable / floral Latte · Americano ○ Conv.
301 Hojicha Shizuoka · Yabukita Fragrant roasted notes, gentle sweetness — perfect affinity with milk nori-like / chocolate / mineral Latte · Americano ● Organic
302 Ceremonial Hojicha Yame · Yabukita / Gokou / Sakimidori 睦 -Mutsumi- — ceremonial grade hojicha with deep, layered character nori-like / chocolate / mineral Koicha · Straight · Latte ○ Conv.
101 — Specialty
OriginKirishima · Asahi / Saemidori
FlavorFloral, dense sweetness that blooms elegantly and lingers long
Notesnori-like / white chocolate / berry / green grape
UseKoicha · Espresso · Usucha
Cert.● Organic
102 — Specialty
OriginKagoshima / Uji · Okumidori / Saemidori
FlavorRich umami and milky sweetness — elegance and depth harmonize
Notesnori-like / cocoa / leaf / green grape
UseKoicha · Espresso · Latte
Cert.● Organic
103 — Specialty
OriginKagoshima / Uji · Okumidori / Saemidori
FlavorRich umami with earthy minerals — powerful body, versatile
Notesnori-like / dark chocolate / vegetable / earthy
UseLatte · Baking · All-purpose
Cert.● Organic
201 — Ceremonial Reserve
OriginUji · Uji Special Blend
FlavorA singular path of umami — leading into the forest of tea
Notesnori-like / dashi / buttery / nutty / oil-rich
UseKoicha · Espresso · Usucha
Cert.○ Conv.
111 — Reserve
OriginKagoshima · Saemidori Blend
FlavorFruity aroma transitioning to sweetness and layered herbal depth
Notesnori-like / milk / floral / nature
UseLatte · Americano · Usucha
Cert.● Organic
211 — Reserve
OriginYame · Yabukita / Koukou / Sakimidori
FlavorRich matcha aroma — refreshing astringency with lingering sweetness
Notesnori-like / nuts / floral
UseLatte · Americano
Cert.○ Conv.
212 — Ceremonial
OriginYame · 5-Cultivar Blend
FlavorSweet umami with structural bitterness that enhances milk sweetness
Notesnori-like / nuts / steam vegetable / floral
UseLatte · Americano
Cert.○ Conv.
301 — Hojicha
OriginShizuoka · Yabukita
FlavorFragrant roasted notes, gentle sweetness — perfect affinity with milk
Notesnori-like / chocolate / mineral
UseLatte · Americano
Cert.● Organic
302 — Ceremonial Hojicha
Name睦 -Mutsumi-
OriginYame · Yabukita / Gokou / Sakimidori
FlavorCeremonial grade hojicha with deep, layered character
Notesnori-like / chocolate / mineral
UseKoicha · Straight · Latte
Cert.○ Conv.
Minimum Order From 3 kg
Volume Tiers 5 kg · 25 kg · 100 kg · 1000 kg+
Custom White Labeling available

MOQ tiers above · All items 1 kg units · ● Organic ○ Conventional · Pricing card on request