Wholesale sample kits, matched to your flavors.Request a sample kit $24 shipping
Fresh stone-milled NAKAI matcha
Wholesale matcha · For cafés and restaurants

“Ceremonial grade”
is not a Japanese standard.

We choose by taste, not by label. We will select the matcha that fits your menu, and you will taste them in your own café before deciding.

Request a sample kit$24 shipping
The tea is our gift. The $24 covers shipping from Kyoto, and we credit it back on your first wholesale order of $300 or more.
First kits ship from Kyoto on October 30, in order of request.
Served at partner cafés in Los Angeles and Kyoto★★★★★5.0 from verified buyers
The sample kit

Taste before you commit. The tea is our gift.

Tell us the flavors you like and the drinks you serve. We will select the matcha to match. The tea is our gift.

  1. Name your flavorsToday · On the next page. About two minutes.
  2. We select and shipFrom October 30 · Chosen to suit your answers, and sent from Kyoto with tracking.
  3. Taste in your own caféAbout a week after dispatch · Your team makes its usual drinks with each tea.
TodayShipping from Kyoto, at cost. The same rate to all 15 countries.$24
Your first wholesale orderSAMPLE-CREDIT · orders of $300 or more · within 90 days of your kit order−$24
Net cost of your kit$0
Request a sample kit$24 shipping
Our first batch ships from Kyoto on October 30, in the order requested. Kits are limited, so the sooner you request, the sooner yours ships.
Your credit code arrives by email · One kit per business
Selected for your menu. Sent from Kyoto.NAKAI wholesale bags and sample tins

In the box: each tea with its tasting notes, a tasting sheet for comparing them side by side, and our 2026 Catalogue.

Our promise

A matcha that sets your menu apart. That is our promise.

Taste it in your own café first. If it does not earn a place on your menu, you pay nothing more.

Request a sample kit$24 shipping
The tea is our gift · No contract, no obligation
Start with flavor

Which flavor is yours?
Let us find your café’s own.

Choose one. Each flavor shows the matcha that carry it, based on our tasting notes. On the next page, tell us your flavors and we will match your kit to them.

Savory, like dashi, with a light green aroma of aonori.

121
NIJU-SHI 二十四
Ceremonial Reserve · Organic
Dashi · Forest · Earth · Umami
Close-up of the powder's color and texture
101R
JUU 十
Ceremonial Reserve · Organic
White chocolate · Peanut · Aonori · Bright
Close-up of the powder's color and texture
127
MATSUYOI 待宵
Ceremonial Reserve
Kinako · Toasty · Umami · Sweet pea
Close-up of the powder's color and texture

Milk caramel and custard, with a touch of white chocolate.

125
HAKURO 白露
Specialty
Milk caramel · Cream · Custard · Silky
Close-up of the powder's color and texture
101R
JUU 十
Ceremonial Reserve · Organic
White chocolate · Peanut · Aonori · Bright
Close-up of the powder's color and texture
101
JU-ROKU 十六
Specialty · Organic
Orange peel · Ripe banana · Sweet · Mellow
Close-up of the powder's color and texture

Kinako and peanut, with a hint of edamame.

127
MATSUYOI 待宵
Ceremonial Reserve
Kinako · Toasty · Umami · Sweet pea
Close-up of the powder's color and texture
101R
JUU 十
Ceremonial Reserve · Organic
White chocolate · Peanut · Aonori · Bright
Close-up of the powder's color and texture

Orange peel and ripe banana, with a soft, mellow sweetness.

101
JU-ROKU 十六
Specialty · Organic
Orange peel · Ripe banana · Sweet · Mellow
Close-up of the powder's color and texture

Sunny and clear, with a lift from the first sip.

101R
JUU 十
Ceremonial Reserve · Organic
White chocolate · Peanut · Aonori · Bright
Close-up of the powder's color and texture

Deep and dry, with a forest-like bitterness that does not linger.

127
MATSUYOI 待宵
Ceremonial Reserve
Kinako · Toasty · Umami · Sweet pea
Close-up of the powder's color and texture
121
NIJU-SHI 二十四
Ceremonial Reserve · Organic
Dashi · Forest · Earth · Umami
Close-up of the powder's color and texture

Silky and soft, with a calm, even finish.

125
HAKURO 白露
Specialty
Milk caramel · Cream · Custard · Silky
Close-up of the powder's color and texture
101
JU-ROKU 十六
Specialty · Organic
Orange peel · Ripe banana · Sweet · Mellow
Close-up of the powder's color and texture
127
MATSUYOI 待宵
Ceremonial Reserve
Kinako · Toasty · Umami · Sweet pea
Close-up of the powder's color and texture
Request a sample kit$24 shipping
You can change your flavors on the next page.
Partner success

What our partners say.

Cafés in Los Angeles, Kyoto, and beyond serve NAKAI and keep reordering. Here is what they and their customers say, unedited.

5.0
★★★★★
5.0 on Judge.me
From verified buyers
Request a sample kit$24 shipping
Our first batch ships from Kyoto on October 30, in the order kits are requested.
The matcha market

Ceremony is a practice. Not a label.

“Ceremonial grade” appears on premium matcha around the world. In Japan, no standard defines it.

Our standard is the ceremony itself.

Our co-founder and chief quality officer, Nagasawa Akira, practices the tea ceremony and evaluates every lot in one. A lot that falls short does not ship.

Real Japanese tea ceremony

The difference begins before the tea is made.

Most brands
NAKAI
Sourcing
Finished powder, bought on the market
Raw leaf, selected at the farm through our capital partnerships
Selection
Chosen from a supplier’s list
Every lot tasted and approved by our own team
Making
Produced by a third party
Blended, roasted, and stone-milled to our own specifications
Disclosure
Origin and cultivar often unnamed
Origin and grade named on every tea, cultivars on every matcha
The fairest test is a cup in your own café.
Request a sample kit$24 shipping
Taste our matcha beside the one you serve today.
About NAKAI

Great tea cannot be made from ordinary leaf.

Before we blend, roast, or mill anything, we taste lot by lot across Japan’s finest gardens and keep only the leaf that belongs in NAKAI.

Tencha leaf before milling
Tencha, before the stone mill.First-flush leaf, grown in the shade.
0.01%
Top of Japan’s harvest. Specialty grade only.
10+
Partner farms across Japan.
Direct
From the garden to us, with no brokers in between.
True price
The finest leaf, at the price the farm sets.
Unchanged quality
The lot we taste is the lot you receive.
From the leaf
We make every tea ourselves, with master artisans.
Request a sample kit$24 shipping
Selected for your menu by the team that tastes every lot.
Why NAKAI

Standards you can serve. Six we keep for every partner.

Rooted in the farm

We hold capital partnerships with some of Japan’s finest tea gardens, so quality is never cut to protect a margin.

Selected at the leaf

We buy raw leaf, lot by lot, and name its region on every tea. Never finished powder.

Proven in ceremony

Our own team tastes and approves every lot, then evaluates it in ceremony before it becomes NAKAI.

Made to our specifications

We blend and roast, then mill slowly on granite to keep the heat low and protect aroma and color.

Documented, lot by lot

A certificate of analysis comes with every lot, and organic certificates with every organic tea. See the documents.

Beside your team

Grade guidance and recipe support from people who practice the tea ceremony.

Request a sample kit$24 shipping
Every kit includes our 2026 Catalogue.
Nagasawa Akira
Nagasawa Akira, co-founder and chief quality officerA practitioner of the tea ceremony, and the keeper of our standard.
The moment

From the garden to your guest.

Whisked by hand, the way the ceremony teaches.

Request a sample kit$24 shipping
About two minutes, on the next page.
The collection · 2026 Catalogue

Thirteen teas, named in full. Origin and grade on every tea.

Your team can tell every guest what is in the cup. Your kit comes from the five matcha below. Hojicha powders and teabags can be added to any order. Organic teas are marked.

Matcha

抹茶Your kit is selected from theseChapter 01 · Five teas

Shade-grown, stone-milled, first flush. Umami and deep sweetness with a clean, gentle bitterness. Caffeine: high, about 60–70 mg per 2 g.

101
JU-ROKU十六
Specialty · Organic
Orange peel · Ripe banana · Sweet · Mellow
Kirishima, Kagoshima · Asahi, Kirari, Saemidori
125
HAKURO白露New
Specialty
Milk caramel · Cream · Custard · Silky
Kyoto · Okumidori (main), Samidori, Gokou, Ujihikari, Kirari, Houshun
101R
JUU十New
Ceremonial Reserve · Organic
White chocolate · Peanut · Aonori · Bright
Kirishima, Kagoshima · Kirari, Tsuyuhikari, Asanoka, Asatsuyu, Okumidori
121
NIJU-SHI二十四New
Ceremonial Reserve · Organic
Dashi · Forest · Earth · Umami
Kagoshima, Shizuoka, Miyazaki, Nagasaki, Nara, Shiga · a harmony of more than twelve cultivars
127
MATSUYOI待宵New
Ceremonial Reserve
Kinako · Toasty · Umami · Sweet pea
Kyoto, Nara, Shiga, Mie · Yabukita (main), Samidori, Gokou, Ujihikari, Kirari, Houshun

Hojicha powder

焙じ茶Chapter 02 · Five teas

Stems and veins from tencha, roasted with select sencha at about 200°C. Toasty, nutty, and low in astringency, made for lattes and café menus. Caffeine: low, about 20–30 mg per 2 g.

301
KIGARE黄枯
Specialty · Organic
Green · Wood · Soft roast · Light stem
Fujieda, Shizuoka · Yabukita
311
HARIZURI榛摺
Specialty
Soft water · Smooth · Delicate · Clean
Usuki, Oita · special blend
313
KOETSU光悦New
Ceremonial Reserve
White tea · White flower · Spring breeze · Light
Yame, Fukuoka · special blend
323
KAGOME籠目New
Ceremonial
Charcoal · Dark roast · Earthy · Full-bodied
Yame, Fukuoka · special blend
325
ORIBE織部New
Ceremonial
Cinnamon · Chocolate · Kuromoji · Wasanbon sweetness
Kyoto, Nara, Shiga, Mie, Kagoshima, Miyazaki, Shizuoka · sweet-stem roast

Teabags

茶包Chapter 03 · Three teas

Two hojicha and our Tamba black bean tea. Easy to serve from afternoon into evening.

365
KORO黄櫨New
Specialty
Campfire · Oak wood · Classic hojicha
Kyoto, Nara, Shiga, Mie, Kagoshima · Yabukita (main), leaf only · 100 bags × 3 g
362
RIKAN離寛New
Specialty · Organic
Clear river water · Light · Clean · Soft
Usuki, Oita · special blend · 100 bags × 3 g
501
TAMBAKUROMAME丹波黒豆New
Specialty · Caffeine-free
Deep roast · Rich · Caffeine-free
Sasayama, Hyogo · Tambaguro black soybean · 100 or 30 bags × 4.5 g

Three grades, openly disclosed.

01
Specialty

For koicha, shots, and drinking straight.

02
Ceremonial Reserve

For usucha, americanos, and premium lattes.

03
Ceremonial

For milk-based drinks.

Grade is a matter of use as much as quality. Whatever the grade, every lot is evaluated in an actual tea ceremony before it ships.

When a tea belongs on your menu.

Units
Powders in 1 kg units. Teabags in packs of 100.
TAMBAKUROMAME also comes in packs of 30.
Minimum and price list
On request
Write to wholesale@nakaiinfo.com. We will also confirm availability for teas marked New.
How to order
Online or by email
Online by card, with SAMPLE-CREDIT at checkout. Large orders by email, paid by invoice through bank transfer or Wise.
Private label
Available on request.
With every order
A batch CoA, with organic lot certificates for our organic teas.
Larger programs
25 kg or more a month, or several locations
Please write before requesting a kit. Samples are at our expense, and grades are tailored to your program.
Request a sample kit$24 shipping
Each tea in your kit arrives with its tasting notes.
Freshly stone-milled organic matcha

Stone-milled from first-flush leaf. The whole leaf, in the cup.

Why organic

With matcha, you drink the whole leaf.

With other teas, the leaves are steeped and set aside. With matcha, you drink the leaf itself, so whatever touched it in the field ends up in the cup.

That is why we document every organic lot. Each organic tea is marked in the collection above.

3,000×
Japan’s acetamiprid limit, compared with the EU’s.
10×
More aluminum in mature leaf than in first flush.
First flush
Our matcha begins with the first harvest of spring.
CoA
A certificate of analysis with every lot, organic or not.
Provenance

Grown and made in Japan. Here is the proof.

No leaf from outside Japan, ever. Our teas are finished at Organic JAS certified facilities in Uji and Miyazaki. Our certificates name every region: Uji, Kirishima, Miyazaki, Oita, Shizuoka, Yame, Hyogo, Shiga, and Mie.

Organic JAS certificate, processing partner in Miyazaki, Japan
Organic JAS certificateProcessing partner · Miyazaki, Japan. Tap to enlarge.
Organic JAS continuation review, processing partner in Uji, Kyoto
Organic JAS, renewed 2025Processing partner · Uji, Kyoto. Tap to enlarge.

Ask for the file. Reply with a tea code, and we send that lot’s documents before you order. wholesale@nakaiinfo.com

Getting started

Three steps to your menu. About two minutes today.

No contract, no obligation. You taste first, in your own café.

1
Today
Request your kit

Choose your flavors and drinks, add your business details, and pay $24 for shipping from Kyoto.

2
From October 30
We select and ship

We select the matcha for your answers and ship from Kyoto with tracking. Expect your kit in about a week.

3
Within 90 days
Order the tea your menu needs

SAMPLE-CREDIT takes $24 off your first wholesale order of $300 or more. If no tea suits your menu, there is nothing more to do.

TodayShipping from Kyoto, at cost$24
Your first wholesale orderSAMPLE-CREDIT · $300 or more · within 90 days−$24
Net cost of your kit$0
For cafés, restaurants, hotels, roasters, and retailers.
What we offer

Beyond the first order.

From a first sample to a steady supply, our team works alongside yours.

01
Matcha wholesale

Direct from our partner gardens, with guidance on the right grade for every drink.

02
Private label

Your brand, our craft. Sourcing, blending, quality control, and production, end to end.

03
Recipe development

Our team practices the tea ceremony and helps shape your menu at every step.

04
Events & pop-ups

From intimate tea gatherings to large cultural events, designed with you.

With some partners, we go further and create an original tea together. These collaborations are by invitation, and each begins with a conversation.

We would be glad to hear about your menu.
Questions

Before we begin.

What does the $24 cover?
Only the shipping from Kyoto, at cost. The tea is our gift, and the same $24 is credited toward your first wholesale order of $300 or more, placed within 90 days of your kit order.
When will our kit arrive?
Our first batch ships from Kyoto on October 30, in the order kits are requested. Kits are prepared in limited numbers. Each arrives about a week after dispatch, with tracking.
How do you choose our teas?
On the next page, you tell us the flavors you are looking for and the drinks you plan to serve. It takes about two minutes. We read your answers against our tasting notes and select, from our five matcha, those that suit your menu.
What is in the box?
Matcha only, selected from our five for your menu, each with its tasting notes. You will also find a tasting sheet and our 2026 Catalogue. Hojicha powders and teabags can be added to any wholesale order.
How does the credit work?
Your SAMPLE-CREDIT code arrives by email. It takes $24 off your first wholesale order of $300 or more, placed within 90 days of your kit order. One credit per business. Online, enter it at checkout. For large orders by email, we take it off the invoice for you.
What if none of the teas suit our menu?
Then our promise holds: there is nothing more to pay, and no obligation to order. If you would like to talk it through, our founder would be glad to speak with you.
Who may request a kit?
Cafés, restaurants, hotels, roasters, and retailers. We confirm the company name on every order and offer one kit per business.
Where do you ship?
To the United States, Canada, the United Kingdom, Germany, France, Italy, the Netherlands, Switzerland, Australia, Singapore, Thailand, the Philippines, the United Arab Emirates, Saudi Arabia, and Japan, all at the same flat $24.
Is there a contract or a minimum afterward?
There is no contract and no obligation. Powders come in 1 kg units and teabags in packs of 100. For our minimum order and price list, please write to wholesale@nakaiinfo.com.
Can we speak with someone first?
Of course. Arrange a call with our founder, or write to wholesale@nakaiinfo.com. For programs of 25 kg or more a month, or across several locations, please write before requesting a kit. Samples are at our expense, and grades are tailored to your program.
For any other question, write to wholesale@nakaiinfo.com.
Wholesale sample kit

Shall we begin with a cup? Taste first, then decide.

We would be glad to prepare your kit. The tea is our gift, and the $24 for shipping is credited toward your first wholesale order of $300 or more, placed within 90 days.

Our first batch ships from Kyoto on October 30, in the order kits are requested.
No contract, no obligation.
Website
nakaimatcha.com
Instagram
Offices
Kyoto · New York
Sample kit, selected for your menuOur first batch ships from Kyoto on October 30, in the order kits are requested.
Request a sample kit$24 shippingRequest a sample kit$24 shipping